Multi-channel publishing
The practice of publishing the same content to multiple channels — web, mobile app, social media, email, RSS, partner feeds — from a single source.
Multi-channel publishing means writing once and distributing everywhere. A single article in your CMS automatically becomes a web page, a mobile app card, a social post (with platform-appropriate formatting), an email newsletter blurb, an RSS item, and a feed for syndication partners — without anyone re-keying or reformatting content.
For modern publishers, multi-channel is non-optional. Readers no longer come to the homepage. They arrive via search, social shares, push notifications, news aggregators, and email — each with different formatting expectations. Publishers who can't serve all those channels efficiently lose to publishers who can.
The technical backbone of multi-channel publishing is structured content. If your article is just an HTML blob, you can't easily reformat it for an iOS app or a Twitter card. If it's structured (headline, dek, body paragraphs, images with captions, related links, tags), each channel can render it the way that channel's audience expects.
Multi-channel also means scheduling. The optimal time to push to Twitter is not the optimal time to send the morning newsletter. Modern editorial platforms let you set per-channel schedules from a single article, so editors think "publish" once instead of five times.