Live blogging
Real-time news coverage where short timestamped updates appear on the same article without the page reloading — used for breaking news, sports, and live events.
A live blog is an article that updates in real time. Reporters add short posts (a sentence, a tweet quote, a photo, a key quote from a press conference) and readers see them appear without refreshing. The result feels like a Twitter thread embedded inside a news article — but owned by the publisher, indexed by Google, and monetizable via ads.
Live blogging is the format of choice for breaking news, election coverage, sports matches, court hearings, and product launches. It engages readers for far longer than a static article because there's always something new just below — average time-on-page for live blogs is typically 3–5× a normal article.
Running a live blog well requires three things: a fast editor (reporters need to push updates in seconds, not minutes), real-time delivery (WebSocket or server-sent events so readers see updates instantly), and multi-contributor support (multiple reporters posting simultaneously without conflicts).
A modern live-blog tool also lets you embed external content quickly: tweets, Instagram posts, YouTube videos, polls. The whole point of a live blog is speed, so anything that requires manual HTML editing breaks the format.